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News/Press
Companions & Homemakers Introduces New Advertising Campaign
2/18/2010
Companions & Homemakers, one of Connecticut’s largest and most experienced homecare agencies for older adults, recently debuted it’s new television advertising campaign. The goal of the campaign is to present older adults as empowered to make their own choices, versus the stereotypical view of being elderly, infirmed, or afraid. “The goal of our company,” explained Melanie Sevetz, Director of Sales and Marketing, “is to provide the help our clients need to remain independent, and to live how they want and where they want. Our new commercials try to get that message across, with a little bit of humor as well.”
The commercials were filmed throughout Connecticut in 2009, using local actors and production staff. They are in current rotation among several shows, including UConn men’s and women’s basketball games and the WVIT channel 30 morning newscast.
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“Deb had an exceptional manner with my Aunt. She was caring, capable and efficient and friendly. My Aunt adored her. We had many homemakers but none compared.”
—Marcia D., New Britain, Ct
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